Counterfeiting is a term usually used to describe the production and illegal sale of products protected by the intellectual property law, by using an identical or similar product to one already registered. Basically, it is a crime that, in addition to being illegal, may result in a serious decrease in commercial value or a loss of profits to trademarks, patents, or designs already registered, greatly compromising their success in the market.
The first step to combat the counterfeiting of your products is to register your industrial property. Inventa International recommends, particularly in countries where counterfeiting is more common, that product owners consider registering their rights in local customs, according to the current legislation. This will ensure regular inspections of containers and shipping ports, preventing the circulation of any potentially counterfeit products.
In addition to anti-counterfeiting measures to a trademark, it is obviously essential to ensure other aspects that may help in defining intellectual property and educating the public about the dangers of "commercial piracy". An effective marketing and packaging strategy is usually a good starting point to help protect your mark and your products.
The fight against piracy and counterfeiting is one of the most aggressive corporate battles, so Inventa International understands your concern for the safety of your IP. This is why we invest in the qualification of our teams to guarantee maximum protection for our clients’ businesses and we implement various creative strategies and practices throughout the world. By conciliating highly-effective legal strategies with protection mechanisms based on local laws, we believe that we can provide the best solutions to ensure the full protection of your rights.
Inventa International works every day with anti-counterfeiting solutions and targeted services. We are able to help our clients to prevent and eliminate this threat, granting the highest level of protection to their products. To do so, we develop and implement highly-effective strategies against the counterfeiting of products and against legal countermeasures, always focusing on the protection of your rights and, of course, the profitability of your business.
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